In the midst of the current pandemic, the economy has shifted its focus from services to experiences therefore introducing the “Experience Economy” meaning that events that engage customers in a personal way are the predominant economic offering. Customer experience is therefore the new currency as it results in customer loyalty, customer retention and increases leads by word of mouth. Creating a hyper-personalized customer experience is the top trend in Marketing and Sales for 2020.
Creating a hyper-personalized customer experience with WhatsApp Chatbots.
Chatbots and virtual assistants have been helping companies to deal with the consumer demand for speed (automation) as well as personalisation which, in principle, are contradictory. Chatbots are able to assist an unlimited number of people at once as well as use gathered information to personalize each and every experience.
WhatsApp communication brings the ultimate form of convenience to the brand-consumer relationship equation. The customer is not required to go anywhere, they don’t have to download any new apps, check emails, or go to your website. Instead, your business comes to them, wherever and whenever they need. With AI, you can also predict what they need.
So, while WhatsApp Business API brings about the much-needed immediacy to the way businesses communicate with their clients, WhatsApp chatbots take care of the hyper-personalisation part.
WhatsApp chatbots are, by all standards, essential tools to help you face today’s competitive paradigm that centers around the need to be at the right place, at the right time and attend to customers as they prefer. Find out more about why you should use WhatsApp chatbots for customer service.