The Art & Science of Creating Customer Magic
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July 13, 2023
10 SMS Techniques to Improve 2023 Marketing Outcomes
A relatively recent technique for promoting a business is short message service (SMS), also referred to as mobile text messaging. SMS may be the most effective way to reach your target audience, according to Forbes in 2014. SMS may also be less expensive per target and can get a response rate of 45% when compared ...
SMS Marketing
February 27, 2023
How to Measure the Success of Your SMS Campaign
Because it is quick and affordable, bulk SMS is a very popular way to sell your goods or services. A large group of people are promptly sent messages, which saves time and boosts corporate efficiency. However, a lot of businesses ponder whether there is a high return on investment. Yes, is the answer. By keeping ...
Business SMS, SMS Marketing
August 30, 2022
CUSTOMER STORY: OLD MUTUAL LIMITED- CREATING A UNIFIED CUSTOMER ENGAGEMENT PLATFORM
Old Mutual Limited (OML) is a premium African financial services group that offers a broad spectrum of financial solutions to retail and corporate customers across key markets in 14 countries. Communications is an integral part of our delivery of value to our customers. It is something that we champion as Old Mutual/CABS. One of the ...
Case Study, Customer Experience, Financial Communications, SMS Marketing
July 12, 2022
Social Media Marketing VS SMS Marketing
When it comes to marketing it can be difficult to decide where to focus your time and money. Most people sway toward social media assuming it is the best option. This is not necessarily true. Below is a breakdown of the pros and cons of social media marketing and SMS marketing to give marketers information ...
Banking Communications, Business SMS, SMS Marketing
June 13, 2022
Adapting the 5 S’s of digital marketing to SMS (Sell, Speak, Serve, Save, Sizzle)
Setting goals is a fundamental part of marketing. A helpful guide set up these targets are the 5 S’s of digital marketing. This guideline was created by PR Smith and outlines a basic but effective starting point for your marketing plan. The guideline has been applied to SMS messaging in this article, as opposed to ...
SMS Marketing
May 31, 2022
Five ways to grow your SMS marketing list
Most consumers think that businesses should send bulk SMS marketing messages to customers more frequently than they currently do. This allows customers access to information about your product/business at their convenience. So, it’s time to start sending texts to your customers! The more numbers you have, the more outreach you’ll have to generate revenue. Run ...
SMS Marketing