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June 25, 2024
Why SMS is the most powerful communication channel in Africa
Every day, more than 23 billion SMSes are sent worldwide. From appointment reminders to transaction notifications, SMS marketing is the go-to channel for need-to-know information. In an African context, this trend is even more pronounced, with factors such as mobile phone penetration and internet access playing a role in consumers’ preferred communication channels. While channels ...
Business SMS
April 22, 2024
Bridging the Digital Divide in Zimbabwe: Gikko at the Forefront
Gikko was invited to be part of the inaugural Zimbabwe Telecommunications Conference held in Harare. Held under the theme “Connecting the Unconnected: Bridging the Digital Divide”, the conference drew leaders from the telecommunications sector in Africa. The conference served as an important milestone for Zimbabwe, and provided businesses operating in this space with a platform to discuss ...
Business SMS, Omni-Channel Communication
February 27, 2023
How to Measure the Success of Your SMS Campaign
Because it is quick and affordable, bulk SMS is a very popular way to sell your goods or services. A large group of people are promptly sent messages, which saves time and boosts corporate efficiency. However, a lot of businesses ponder whether there is a high return on investment. Yes, is the answer. By keeping ...
Business SMS, SMS Marketing
September 20, 2022
CUSTOMER STORY: NYARADZO- REACHING CUSTOMERS WITH DIGITAL COMMUNICATION ON A LOCAL AND GLOBAL SCALE
Nyaradzo Group is a dynamic group of companies that provides financial, insurance, risk and event management solutions. Gikko is a great partner for us because they have the SMS platform that we really need. ~Julius Manyengavana, Administrator, Nyaradzo Life Assurance. CHALLENGE Digitalising communication to policy holders from remote locations to international destinations Nyaradzo is best ...
Business SMS, Case Study, Customer Experience
July 12, 2022
Social Media Marketing VS SMS Marketing
When it comes to marketing it can be difficult to decide where to focus your time and money. Most people sway toward social media assuming it is the best option. This is not necessarily true. Below is a breakdown of the pros and cons of social media marketing and SMS marketing to give marketers information ...
Banking Communications, Business SMS, SMS Marketing
May 20, 2022
80% of marketers believe that SMS is the best digital channel.
Business mobile messaging is on the rise. It’s been almost two years since COVID-19 had an impact on our lives and sent the world into chaos. While it’s a topic that almost everyone is sick of hearing about, how it has changed the way we market is interesting. The initial reaction of most businesses was ...
Banking Communications, Business SMS, SMS Marketing