In 2018, WhatsApp Business was introduced as the business version of the popular messaging app. It allows all businesses direct access to their customers, who are using the regular WhatsApp application. As WhatsApp Business accounts are listed as businesses, users will know that they are being contacted by a business account rather than a regular account. Furthermore, with WhatsApp Business API, a chatbot service is now available to accommodate instant customer service. It’s a broad consensus that all customers would rather engage with a business through the trusted chat app than sit on hold for an hour.
Whatsapp Business is packed with features to ensure businesses reach their customers and showcase their products. Here are some of the key benefits:
- Availability of Business Profile
Important information is easily available to customers. This includes:
- Business hours,
- Store/business address,
- Corresponding location pin,
- Email ID,
- Website links,
- Contact details, and
- Brief business description
This not only makes your business highly accessible but also adds transparency.
- Smart Replies, Messaging and BONUS Chatbot Feature
Save frequently sent messages as templates and save time with the Quick Replies feature. For example, “Thank you for your business! We look forward to working with you again.”These messages can be customized as per your preference.
With WhatsApp Business API you can set up a chatbot for frequently asked questions to attend to customers instantly. This saves both parties a lot of time. You could also set up a message that introduces the customer to your products or services when they initiate a chat with your business.
- Labels
WhatsApp Business allows businesses to create and allot labels to active chats. As a result, you can categorize different customers and sort through conversations using the labels as filters to respond to their requests.
- Vital Messaging Stats
Messaging Statistics is an incredibly handy feature of WhatsApp Business. It provides you with an insight into how many messages were sent, successfully delivered, and read by the clients. Studying these metrics can drastically improve how you conduct business.
- WhatsApp Web
You can make your WhatsApp Business account available on the browsers of other devices such as desktops and laptops. As a result, if you have multiple teams maintaining a single account, they can easily work in coordination without limited resources.
