Relevant information reaches your customers. The information available on a website or in an app can overwhelm users quickly and it is not always relevant

Here we are with a communication tool that is making boundless impact on business growth. So if conversational marketing is not part of your marketing

Some companies have successfully run creative WhatsApp marketing campaigns resulting in a boost in business leads and overall brand engagement. Here are two significant reasons

Conversational marketing is a feedback-oriented approach that uses chatbots, live chat, and targeted messaging to foster genuine conversations and deliver value across channels. This has

With the coronavirus pandemic rapidly changing how companies operate across Zimbabwe, many businesses have taken to mobile messaging, email, social media and in-store signage to

As far back as 2012 telecoms experts were predicting the demise of SMS and the advance of data driven messaging apps that were on the