Present flexible opportunities for customers to engage
In the midst of the current pandemic, the economy has shifted its focus from services to experiences therefore introducing the “Experience Economy” meaning that events
Relevant information reaches your customers. The information available on a website or in an app can overwhelm users quickly and it is not always relevant
The year shouldn’t go by without a tactical change to your overall strategy. In a world where interruptions are more frequent and we’re more easily
Here we are with a communication tool that is making boundless impact on business growth. So if conversational marketing is not part of your marketing
Some companies have successfully run creative WhatsApp marketing campaigns resulting in a boost in business leads and overall brand engagement. Here are two significant reasons
Conversational marketing is a feedback-oriented approach that uses chatbots, live chat, and targeted messaging to foster genuine conversations and deliver value across channels. This has
In previous posts we have discussed how well chatbots have been received especially on the WhatsApp platform. Chatbot support has been the height of discussion
With the coronavirus pandemic rapidly changing how companies operate across Zimbabwe, many businesses have taken to mobile messaging, email, social media and in-store signage to
As far back as 2012 telecoms experts were predicting the demise of SMS and the advance of data driven messaging apps that were on the
An essential part of effective marketing is reaching out to customers wherever they are. As the most popular messaging app with a whopping 1.6 billion
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