What is WhatsApp Business API?

What is WhatsApp Business API?

WhatsApp Business API is available to medium to large businesses enabling them to make their services available wherever they customers in an automated capacity at scale.

With the help of WhatsApp Business API, WhatsApp business chatbots are built to instantly address customers’ queries at scale and increase your brand reach.

WhatsApp business chatbot involves holding an automated conversation with the customers, which mimics regular human interaction. With well-designed algorithms and training,the chatbot can account for user behavior and offer a richer customer experience.

Businesses, especially in Africa, are increasingly using WhatsApp business chatbots to increase their engagement rate, brand visibility, and provide stellar customer service.

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