80% of marketers believe that SMS is the best digital channel.

Graphic with smartphone and speech bubble on top with three green dots, gikko branding in the top right corner, a note about SMS marketing and a statement about SMS being the best digital channel according to 80% of marketers

Business mobile messaging is on the rise.

It’s been almost two years since COVID-19 had an impact on our lives and sent the world into chaos. While it’s a topic that almost everyone is sick of hearing about, how it has changed the way we market is interesting. The initial reaction of most businesses was to scale back and hold spending on any campaigns. An emphasis was placed on clear communication to update customers on opening hours and offer reassurance. Those who invested in SMS to provide updates came out on top.

Fast forward to 2022, and we’ve seen a large increase in the number of businesses that are investing in SMS. The rise in popularity can be attributed to many things, but most likely, it’s because texting is direct, personal, low-cost, and easy to use. To summarize, SMS is dynamic, it wears many hats. Let’s elaborate a little;

Promote a product? Go for it. 

Send a personalized message to customers? Can do. 

Collect reviews or hold a competition? No problem. 

Mobile messaging can be a creative marketing channel too. There is often a notion that SMS is limited and not as flexible as some of the new channels available to marketers yet compared to email’s 17% open rate, mobile messages are 134% more likely to be read. 

Why are  B2C marketers communicating through SMS?

Research will tell us that SMS is a clear winner when it comes to digital communication. Almost 80% of marketers will agree that they believe that texting works best for them when considering all of the digital channels available. 

  1. Increased revenue: When promoting a product, marketers choose SMS and draw a direct line to increased revenue of said product.
  2. Real-time delivery: Instant delivery, according to data analytics, confirms that 90% of people read a text message within 3 minutes. Talk about a quick impact.
  3. High open rates: As mentioned above when compared to email, the bottom line is that mobile messages are opened. Additionally, while social media has lots of benefits, marketers have to compete with algorithms to get their posts in front of customers.
  4. Local and global reach: Marketers will agree that reaching customers on various networks locally and globally is important. Having a global reach expands marketing prospects. 


Resources: 99firms.com

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