Present flexible opportunities for customers to engage
What is the definition of conversational marketing? Conversational marketing combines human conversations, which may occur via voice channels, live chat, or messaging apps, with interactions
“Gikko provided us with a solution that enabled us to engage our customers on multiple platforms. Feedback from the reports generated on the channel resulted
Email marketing has changed dramatically over the years. Static text-only messages delivered to all client database addresses have given way to a more web-like experience
Smishing. What is it? Smishing is a type of electronic fraud akin to email phishing in which criminals send SMS messages to potential victims posing
What is customer loyalty and why is it important? The bond you’ve built and nurtured between your brand and a happy customer is represented by
Consumers are one of the most important pillars of any business or brand; how they perceive a brand, whether they buy products or services or
Over the past few years, the rising use of messaging services like WhatsApp has inspired many businesses across industries to adapt. One of the industries
Because it is quick and affordable, bulk SMS is a very popular way to sell your goods or services. A large group of people are
IS YOUR MESSAGING PLATFORM SECURE? Digital banking boom. The Covid-19 pandemic has fast tracked the deployment and uptake of digital banking. More and more, banking
Bereka is a logistics services provider, delivering goods and services with convenience, safety, security and reliability. Bereka has partnered with Mukuru to offer customers Mukuru’s
How banks and other financial players can guarantee the security of their communications. People must have complete faith in the security of mobile messaging if
Everything You Need to Know About 2FA There are several ways to protect consumer information using two-factor authentication. Learn more about the advantages and requirements
